Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again
Liz Truss, kicked off the first edition of her video series with a vow to unmask "those with ill intent" working to bring down Britain, the US and Europe. She explained she would lay bare how an "worldwide alliance of liberal activists work to subvert democracy and the public's choice."
"We will examine the Maga phenomenon and observe how it can be replicated in Britain," Truss declared. "We'll be talking to the prominent voices of the Trumpist political sphere."
In advance of the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a kind of revolution," stated the controversial US journalist. The right-leaning media outlet Just the News will publish the former prime minister's new podcasts.
Establishing Ties in the Maga-Verse
UK-based allies, featuring a counselor supportive of Reform, assisted in her establish the her new show. Its staging is professional, if basic. The show has attracted 10,000 subscribers in her first week and her premiere garnered 67,000 views during that week.
This marks a modest start, but in partnering with Solomon, she is being entering a mature political media sphere generating and disseminating pro-Trump narratives. Central preoccupations include alleged censorship by the established press and a goal to remove a conspiratorial 'deep state' – which the ex-PM holds responsible for the swift end of her disastrous time in office.
"Solomon's outlet is not famous beyond the Maga-verse, but it does have gravitas there, largely because of Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even questioned Trump," noted an anthropology expert, who has closely studied the Trumpist political wave.
A Divisive Associate
The former PM's foray to bring American conservative media to the UK has pushed her closer to contentious individuals such as John Solomon.
He founded his media outlet after criticism when allegations surfaced of pushing false stories about the President's actions in the Ukraine, as well as contentious articles about ex-ambassador to Ukraine.
His claims were repeated throughout the pro-Trump outlets, with he serving as a frequent visitor on Sean Hannity's influential cable news broadcast. Donald Trump boosted Solomon's reporting.
The journalist published the Ukraine claims in a set of articles for the political newspaper the political newspaper, after having been re-labelled as a columnist after colleagues complained over his articles. These reports were key in Trump's demand for the officials in Kyiv to investigate Hunter Biden and his father in that year. Those demands resulted in impeachment proceedings against the president. The US Senate later found not guilty the president.
Shortly after he exited the newspaper in autumn 2019, the outlet announced it was performing a assessment of his reporting relating to Ukraine. It determined Solomon had relied on questionable informants and noted he "omitted crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were the subject of inquiries."
Joining the Network
Solomon's own TV and radio guest spots are a sign of the conservative ecosystem the former prime minister is joining. He talked about his support for Truss's project on a program he presents on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which Tucker Carlson also is seen. The ex-PM has already hosted Bannon on a debut installment.
By partnering with Solomon and Just the News, Truss has become a minor player in a extensive web of conservative media outlets that routinely amplify each other's content.
Solomon's own programs have frequently included individuals such as influencer Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was referenced by the X owner as justification for dismantling the foreign aid agency.
A Global Media Play
Although Truss's stilted style and professional woes have invited ridicule within the UK, certain American analysts are taking seriously her bid to reinvent herself as a British branch of the pro-Trump media ecosystem.
"You have to take people like Truss with seriousness, although you may not want to take them literally," stated Rob Flaherty, who served in the Biden White House.
"It was evident how in 2024 the former president used that ecosystem to get his message out. Without a doubt that sphere spreads and shapes debate abroad. It appears quite apparent to me that the circumstances in the UK are similar to what enabled this non-mainstream media network to flourish here."
Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in the UK.
"Online platforms is borderless," Finlayson remarked. "There is a certain environment within which stuff flows – on occasion appearing in harsh versions and occasionally in softer tones – but which is networked."
The academic said the expansion of the digital conservative movement in the United Kingdom recently meant the "potential to have a increasing influence is substantial."
A Transatlantic Ambition
"Both Truss and political figure Nigel Farage not long ago were featured at the CPAC, where I watched as they echoed pro-Trump themes ahead of the {king of Maga|